[BFS] INTERNATIONAL
From 2018 the Barolo Fashion Show has started a process of internationalization of fashion companies, for design companies and for young fashion designers. The institutional agreement with the district government of the City of Wenzhou and Rui'an in China, the largest fashion district in the world with over 12 million inhabitant, has made it possible to create a Showroom for Made in Italy realities, the organization of B2B missions and to establish collaborations between Chinese and Italian companies. In 2020/21 a new opportunity towards the Middle East will be undertaken to focus more and more on the export and internationalization of the excellence of Italian fashion and to give more and more opportunities to young Italian designers.